As a global hub for finance, culture and wealth, London attracts a diverse multinational audience with a high demand for exceptional property. Native Land’s executive director, Nicholas Gray, outlines why 100 George Street W1 is one of Prime Central London’s most exciting developments.

100 George Street W1 sets a new benchmark for exceptionally crafted homes that nurture health and well-being in one of London’s most highly sought-after locations. Marylebone’s continued performance as a great destination to live, work and relax is the key to our continued investment into the area.

The homes on offer are the embodiment of what today’s buyers are looking for: exquisitely crafted homes with private onsite amenities, all within a perfect, picturesque location. For life inside 100 George Street W1, the onsite private amenities have been specially chosen to offer a refined, exclusive lifestyle for the residents. These comprise a library, residents’ lounge, a fully equipped meeting room, gym with state-of-the-art equipment and a spa with treatment room and sauna.

Marylebone has been a long-favoured location for high-net-worth buyers due to its superb neighbourhood amenity as well as its proximity to Mayfair. In addition to the finest restaurants and boutique shopping, the area is one of London’s top cultural destinations, home to world-class galleries and museums including the Wallace Collection.

Marylebone has fast become a preferred choice for homebuyers in Prime Central London. In fact, Knight Frank named 100 George Street W1 “Prime Central London’s fastest-selling development” in 2024.

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