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Emily Flower
Native Land Senior Sales Executive
[email protected]
ENQUIRE
22.09.2026

The Penthouse: one of prime central London’s rarest opportunities

The latest Knight Frank Residence Report highlights the growing scarcity of larger new build homes in Westminster, reinforcing the significance of The Penthouse at 100 George Street W1

The latest Knight Frank Residence Report highlights an increasingly significant trend across prime central London: the growing scarcity of larger new build apartments. According to analysis featured in the report, fewer than 3% of completed homes across Westminster and Kensington & Chelsea exceed 200 sq m, underscoring how rare these residences have become in some of the capital’s most sought-after neighbourhoods.

Against this backdrop, The Times recently highlighted 100 George Street W1 as one of the capital’s most notable residential opportunities, recognising the development’s scale, design quality and rarity within today’s market.

Located in the heart of Marylebone, 100 George Street W1 has been carefully conceived to meet the evolving priorities of modern buyers. While demand remains strong for prime London homes, buyers are increasingly seeking residences that offer generous living space, privacy, exceptional craftsmanship and meaningful outdoor amenity, qualities that are becoming progressively harder to find in central London.

At the pinnacle of the development sits The Penthouse, a four-bedroom duplex residence that exemplifies these characteristics. Extending to 288 sq m of living space and a 223 sq m private roof terrace, it offers a level of scale rarely available within a new build development in Marylebone.

As the supply of larger homes across prime central London continues to diminish, developments such as 100 George Street W1 are becoming increasingly significant. For buyers seeking a rare combination of space, design excellence and privacy in one of London’s most desirable neighbourhoods, opportunities of this calibre are becoming ever more limited.

Read more in The Times here.

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